This is a WEB SITE. This writing is the DESIGN for the web site. The DESIGN will help SELL the
service. We hope to draw your attention to it and encourage you to investigate further. In
some cases you may be seeking more INFORMATION about what we do. When you have done

9 Coptic Street, London, WC1A 1NH . . 020 7636 2030

that maybe you’ll be persuaded to book our studio - in this case for a film or television
casting or stills casting. If you’ve already used our services and we’ve filmed something for
you, the purpose of your visit to this site will be to LOG IN. Then we want you to PAY for it.
The idea being that the more you spend at the studio, the more the individuals involved will be
able to finance their lifestyle and invest in their dreams. To the aforementioned this is known
as PLEASURE. A good website DESIGN is one that attracts more viewers and gives more pleasure.
This writing is trying to pull you in much like an eye-catching picture. It is designed to get
you to READ IT. This is called luring the VICTIM, and you are the VICTIM. But if you have a free
mind you should STOP READING NOW! because all we are attempting to do is to get you to read on.
Yet this is a DOUBLE BIND because if you indeed stop you’ll be doing what we tell you, and if you
read on you’ll be doing what we’ve wanted all along. And the more you read on the more you’re
falling for this simple device of telling you exactly how a good commercial design works.
They’re TRICKS and this is the worst TRICK of all since it’s describing the TRICK whilst trying
to TRICK you, and if you’ve read this far then you’re TRICKED but you wouldn’t have known this
unless you’d read this far. At least we’re telling you directly instead of seducing you with a
beautiful or haunting visual that may never tell you. We’re letting you know that you ought to
book here because in essence it’s a PRODUCT and PRODUCTS are to be consumed and you are a
consumer and this is a good PRODUCT. We could have written the company name in special
lettering so that it stood out and you’d see it before you’d read any of this writing and
possibly booked us anyway. What we are really suggesting is that you are FOOLISH to buy or not
buy a product merely as a consequence of the design on it’s packaging. This is a con because if
you agree then you’ll probably like this writing - which is the WEBSITE DESIGN - and hence our
SERVICE. But we’ve just warned you against that. The con is the con. A good website design could
be considered as one that gets you to buy the product or service, but that never actually
happens to YOU because YOU know it’s just a design for the website. And this is the WEBSITE.

Many thanks to Hipgnosis for ALL the covers...